The packaging for this new wine company has been designed so the consumer can enjoyed wine on-the-go at outdoor events such as picnics, festivals and BBQs. Each berry holds 2 glasses of wine and is easily recyclable because of its tetra-pak form.

I have used different aspects of the grape’s shape and colour in the logo, packaging and artwork to help the packaging stand out on supermarket shelves, and to help create a lasting image in the consumer’s mind.